Yellow Pages help businesses to show ‘you’re OK with ATA’
The Automotive Technician Accreditation (ATA) scheme, in partnership with the Yell Group, is pleased to announce the introduction of a new Yellow Pages Corporate Advertising Scheme (CAS) for businesses that employ ATA registered technicians.
Now, those that employ technicians who have achieved the ATA standard can attract new business and highlight the competency of their staff by including their business details within an ATA 'advertising box' in the garage services section of the Yellow Pages. Through this initiative, advertisers will benefit by being associated with a credible and trusted accreditation scheme and be offered the chance to appear in an ATA display advert but only pay lineage rates for it.
The listing will show the ATA logo along with the caption "We employ ATA registered technicians”
The Yellow Pages is the leading business directory in the UK, with 104 books nationwide and many motor vehicle service and repair businesses already advertise in these directories.
94% of Yellow Pages directory users say CAS adverts help them to locate an accredited supplier,* so advertising under this scheme could provide a substantial opportunity to attract new customers.
Nigel Beaven, Head of Communications at the IMI said:
“If you employ ATA technicians then its worth shouting about. New and existing customers will know that they are in good hands when they see the ATA logo. The Yellow Pages Corporate Advertising Scheme will enable businesses to promote their involvement in the scheme and encourage potential customers to use the Yellow Pages as a source to find reputable technicians.”
To share the benefits of the Corporate Advertising Scheme, businesses that employ ATA technicians should call the Yellow Pages on 0808 100 7890.
Over 17,000 technicians across the UK have achieved accreditation and carry ATA photo ID cards. Accreditation is currently valid for five years before registered technicians have to be re-tested. Motorists can search for their nearest business employing ATA registered technicians at www.OKwithATA.com