The survey of visitors to the exhibition reveals Growth Engineering’s knowledge, engaging brand and innovative products made a strong impression at LT2017, Europe's leading L&D exhibition.
The Growth Engineering team donned superhero capes and grabbed their ‘weapons of mass instruction’ to arm L&D professionals for the war on dull online learning. The company’s core message and excitement generated by their energised brand hit a chord with exhibition visitors, who voted Growth Engineering:
Number 1 for visual impact (visitors were asked: “...Which company looked fresh and stood out for you at the show?”)
Number 1 for most memorable case study/brochure or information (visitors were asked: “...Without looking, name one company’s case study brochure or information you put in your show bag”)
Number 1 for most-likely-to-read literature (visitors were asked: “Of all the literature you’ve come away with, what do you think you’ll be reading on the Tube home?”)
LT2017 visitors also voted Growth Engineering in the top three companies, when asked: “In terms of engagement, which company do you think you had the most profitable conversation with?”
Now Communications, who carried out the Exit Poll, said: “Is it a bird? Is it a plane? Nope… it’s a Growth Engineering Superhero! Assembling at #LT17UK to save the L&D industry from dull online learning, Growth Engineering’s mighty avengers win top five places in four of our most wanted #LTexitpoll categories this year.”
Visitors also had the chance to try out Growth Engineering’s new mobile app, the Knowledge Arcade, which uses bite sized learning and social features to engage learners and translate knowledge into behavioural change. One visitor who tried the Knowledge Arcade enthused: "Many of our learners play Candy Crush on the way to work, so the transition to engaging mobile learning is an exciting prospect."
Growth Engineering’s Ideologist in Chief, Juliette Denny, led the war cry against dull online learning as she inspired crowds with her seminar:‘Traditional eLearning is Dead – Here’s What the Future Holds’.
Juliette Denny, was thrilled with the LT2017 visitors’ response, saying: “This is what it’s all about - getting out there to meet our customers old and new, showcasing our awesome new developments and sharing what works. It was fantastic to see all the enthusiasm in the L&D world for defeating dull online learning once and for all! We’ll be back again next year, in a bigger and better form. Dull online learning beware!”