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Coastal HealthTrain's Program Raises Cultural Competency

Virginia Beach, VA,Learning NewsDuPont Sustainable Solutions

One of Coastal HealthTrain's most recent programs addresses a pressing issue in healthcare today. Cultural Competency: Just Good Healthcare illustrates how patients' cultural and religious norms affect every stage of the treatment process. It trains healthcare staff to respect these beliefs and to provide sensitive and patient-centered care.


Virginia Beach, VA, September 17, 2008 - One of Coastal HealthTrain's most recent programs addresses a pressing issue in healthcare today. Cultural Competency: Just Good Healthcare illustrates how patients' cultural and religious norms affect every stage of the treatment process. It trains healthcare staff to respect these beliefs and to provide sensitive and patient-centered care.

Cultural Competency: Just Good Healthcare defines the traits, practices, and mindsets of a culturally competent caregiver. It explores how and why cross-cultural conflicts happen and what healthcare workers may do to bring them about. Moreover, it offers several measures - systematic self-questioning and a self-awareness checklist - to overcome stereotyping and its sinister effects.

The main thrusts of Cultural Competency: Just Good Healthcare are respect, trust and sensitivity. The program cultivates these ideals via the E.T.H.N.I.C process, a five-step approach that allows healthcare professionals to connect with their patients and facilitate a more patient-sensitive treatment. E.T.H.N.I.C stands for Explanation, Treatment, Healers, Negotiation, Intervention, and Collaboration.

Cultural competency is a requirement in hospitals across the country. Ethnic minorities make up 33 percent of the U.S. population, yet they are suffering from the worse health outcomes and have higher rates of illness, healthcare errors, and premature deaths. The cultural competency requirement was designed to curb this alarming trend, and Coastal's program addresses the need to help professionals cope with such changes.

Cultural Competency: Just Good Healthcare is available in DVD, Video, Print format or a laminated poster. The program can be previewed free of charge at www.training.dupont.com. It is also available for a free seven-day trial.

For more information on Cultural Competency: Just Good Healthcare, call 800-729-4325, fax 757-306-2534, email [email protected] or visit www.training.dupont.com.


Coastal Training Technologies Corp. is one of the world's leading publishers of safety, industrial skills and employee development training programs for healthcare, business, industry, government and education. Since 1984, more than 200,000 training professionals have relied on Coastal's award-winning products to enrich the lives of more than 30 million employees worldwide.

To receive a product catalog, request FREE 7-day previews, or for more information, contact Coastal HealthTrain, 500 Studio Drive, Virginia Beach, VA 23452; Phone, 800-729-4325; Fax, 757-306-2534; email [email protected]; or visit us on the web at www.training.dupont.com.