About

Huthwaite International

Huthwaite International is best known as the creator of SPIN® Selling – helping salespeople in all countries and most languages to improve their performance.

Companies worldwide trust UK-based Huthwaite International, as a leading behavioural change consultancy and owner of the SPIN® trademark in over 50 countries, to deliver measurable results through its research-based models.

The company provides innovative skills training and advice for progressive individuals and organisations in sectors such as IT, financial services, healthcare, telecoms, manufacturing, legal and professional services.

It has a client list of thousands of companies worldwide and trains some 14,000 people each year.

Besides the SPIN® Suite, Huthwaite International offers training and reinforcement based on its own original research models in negotiation skills, communication skills, customer service skills.

Established in 1974, Huthwaite is headquartered in Wentworth, South Yorkshire and handles international projects through its national offices or associated companies throughout Europe, USA, South Africa and Asia Pacific.

The company has won two Queen’s Awards in 1999 and 2008 for International trade.

Twitter: @Huthwaite_Intl