Improving the professionalism in sales and promoting sales as a career destination. To be the community that advances and promotes excellence in the sales profession.

APS membership is for those who sell for a living, take pride in how they conduct themselves and the value they deliver to customers.

Members exhibit integrity, credibility and a genuine interest in helping customers obtain the right products and services for their needs.

The Association of Professional Sales:

  • Puts customer and ethics at the heart of sales activity
  • External verification of sales and ethical excellence
  • Better quality of sale & customer experience
  • Enhanced reputation leading to long-term revenue growth
  • Visible way to develop frontline people
  • Broadband skills improvement
  • Encourage innovation from external thinking from peers
  • Potential for benchmarking around sales community and issues
  • Drives positive sales culture and value of individuals
  • Provides research to advance sales professionals through their career