News story

ISMM’s Executive Forum explores David Cameron’s views on the sales profession

Luton, UKLearning NewsInstitute of Sales Management

The Institute of Sales & Marketing Management (ISMM) is hosting an Executive Forum for sales and marketing professionals – at De Vere Cheadle House, Cheadle, in Cheshire on 29th September.

Organised by the ISMM - the UK's largest association for sales professionals – these Executive Forums are designed to allow business leaders to meet experts to identify and discuss the key issues of the day. Stephen Wright, the ISMM’s Commercial Director, commented: “Sharing ideas, best practices and experiences gives members new insights and practical solutions.”

The Prime Minister, David Cameron, in his letter to the finalists of this year’s British Excellence in Sales and Marketing Awards (BESMA), credited the sales profession with being the catalyst to economic recovery. He went on to say that he believes the efforts of the sales and marketing profession will ensure the next decade is ‘one of the most dynamic and entrepreneurial decades of our history’.

The ISMM Executive Forum aims to discover these ‘catalysts’ behind the UK’s successful salespeople. It also intends to explore what they think of the job they do, the challenges they face and what they believe the future holds for them.

“At the Executive Forum, we explore what the leaders of UK plc think of the state of selling and sales management - and whether David Cameron is right to put such faith in our profession,” said the ISMM’s Wright.

At the Forum in Cheadle, TACK International, authors of the bi-annual ‘Buyers’ Views of Salespeople’ survey, will - exclusively - reveal insights from their latest research into the state of sales management in the UK in 2011.

Members of the Forum will also hear from Edward Charvet of Trovus, the specialist business intelligence provider. Both TACK and Trovus will examine how the most successful sales managers are embracing advanced intelligence solutions - built on the latest collaborative technologies - to give themselves a competitive advantage.

The Executive Forum’s organiser, June Kelly, of the ISMM, said: “Delegates to the Forum will receive a unique 360° insight into the state of UK sales management in 2011 – including understanding how sales managers see themselves, how they’re perceived by senior leaders in their organisations and, importantly, how their people see them.

“They’ll also get a chance to see ‘what good practice looks like’ in sales management today by exploring the behaviours and processes of the UK’s most successful sales managers, as well as gaining insights into practical ways to use technology, including CRM, to manage a sales team and find sales opportunities through the effective use of the web and other technologies.”

Attendance at the Executive Forum is open to both members and non-members of the ISMM. To attend the Forum, contact June Kelly via or +44 (0)1582 840001 – or book online at