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StoryTagger unveils smart video recording to democratise user-generated content for work

UKLearning NewsStoryTagger

Innovative video learning business StoryTagger to unveil major updates to its mobile app and platform at Learning Technologies 2020. The cutting-edge functionality will make it even simpler for busy L&D teams to solve real business challenges with user-created, purpose-led learning stories.


With a user interface designed to aid reflection, reduce stress and improve confidence in self-filming the easy-to-use app democratises video learning, helping everyone tell complex stories concisely.

Based on the analysis of 1000s of user videos the team has developed powerful smart recording functionality. A coaching mode analyses the user’s environment and makes it even simpler for anyone to share powerful user-generated content for work.

  • Smart recording: Sophisticated tech smartly supports users to create the best video content possible, with live video analysis and facial recognition, video stabilisation, background noise detection and more.
  • Coaching mode: The app now provides a timed autocue sequence for user’s notes (so you never forget your train of thought) and even analyses completed recordings to flag potential issues, coaching them on how to improve next time.
  • Open API: Additional functionality coming this spring is the introduction of an open API to help teams embed StoryTagger in their learning ecosystem, plus a
  • Campaign manager for curators: Wizard to set up and run an end-to-end video campaign including story framework design and release, engagement and sequenced nudges.

Since launching in Q4 2018, growth for StoryTagger has been consistent and ongoing, welcoming forward-looking customers such as Adidas, Bouygues, Cambridge University, City and Guilds, EDF Energy, IKEA and Specsavers who are including user-generated content in their learning strategies.

Speaking of the new functionality and 2020 roadmap plans, Cheryl Clemons, Co-Founder and CEO commented:

“Over the past 18 months we have been listening avidly to user feedback and the challenges facing L&D teams. The latest improvements not only help individuals to organise their thoughts and share purpose-led stories that benefit the business, but also the teams who are responsible for supporting digital transformation and culture change.”

The StoryTagger team will demo this new functionality at the Learning Technologies Exhibition and Conference on February 12 - 13th on stand N10.

Learning Technologies official video storytelling partner for second year running
As the Learning Technologies official video storytelling partner, StoryTagger will showcase how critical this medium is to supporting a continuous learning culture and how easy it can be to implement as part of the learning tech stack.

By enabling people to actively participate in reflective practice and share their stories to teach others organisations can support learning in the flow of work, build important future skills and even keep their employees better connected and engaged.

Watch Co-Founder Carl Hodler in free Learning Technologies seminar at 14.45 on 12th February in Theatre 11: Smartphones ready? Supporting a continuous learning culture with user-generated video.

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