With the high street facing greater competition than ever before from online shops, an e-learning specialist has launched courses aimed at helping retailers fight back by showing how to give their customer service the wow factor.
The online training from Learning Heroes aims to make “retail staff heroes at the till, divas in the fitting rooms and make customers feel like Hollywood A-listers”.
The e-learning specialists have produced four essential customer service modules: Service at the till, Service in the fitting room, How to meet and greet and Connect with the customer.
Learning Heroes, which counts Specsavers, Matalan and Sainsbury’s amongst its clients, says there has never been a more crucial time for improving people skills.
Recent research from the Ombudsman Services shows the retail sector in 2016 accounted for nearly a quarter of all complaints for its customer service - almost double the grievances aimed at the next worst performing sector, telecoms.
Learning Heroes is known for its short, sharp content including animated videos, which can be accessed from any device, enabling staff to learn at any time or location.
Learning Heroes’ customer delight manager Danielle Kennedy says: “Enhancing the customer experience is more important than ever, as many operators are facing increased competition from online providers. We’ve worked with top industry professionals to deliver effective insights in an easy to understand and engaging way.
“A poor retail experience can easily break a customer relationship, damage brand reputation and hit a retailer’s bottom line. With many shoppers going online to vent their displeasure, the voice of the customer has never been louder. Great customer service is no longer an option and these courses give staff the selling and service skills to make every customers feel special.
‘Many of the skills covered in the courses can be applied to businesses outside retail which want to develop their competitive edge.”