News story

Expert discussion aims to help learning providers with brand and market differentiation

Bath, UKLearning Newsitsdevelopmental

Webinar will explore what makes a brand in 2019 and how to differentiate your brand in a crowded market.

Content and communications specialists, Itsdevelopmental Ltd, will be running a webinar on 11 September 2019 on brand differentiation. The event will be led by communication and marketing expert John Helmer, who will be providing practical tips and answering branding questions.

The webinar will explore:

  •     What is a brand and why does differentiation matter?
  •     Building your internal learning brand

As well as exploring the concept of the brand, the event will discuss the brand from inside out and outside in, exploring customer touchpoints and ‘moments of truth’. The webinar will also look at how L&D professionals can develop their own internal brand for learning and why this has become increasingly important in order to engage the wider business with learning and development activities.

Speaker John Helmer is an experienced communications expert specialising in digital industries and emerging technologies, particularly in learning, HR and education.

Martin Couzins, director of Itsdevelopmental Ltd, said: “This is our third webinar looking at how learning suppliers can develop successful marketing strategies. As with our previous events, our aim is to share practical tips and enable participants to bring their questions and get them answered by a highly experienced marketing professional.”

For more details about the webinar and to sign up, please visit the event page.